E12- From creativity to success in advertising campaigns with Mohammad Javad Mehabadi

In this episode, I had a conversation with Mohammad Javad Mahabadi, the Senior Campaign Manager at Okala, discussing the successful campaigns he has executed. He shared extraordinary experiences that were both informative and enjoyable to hear. We delved into the stages of running an advertising campaign, exploring the significance of creativity in advertising campaigns, intriguing ideas from various campaigns, diverse channels utilized for campaigns, and insights into optimizing campaign costs. Finally, we also discussed the challenges that a campaign manager encounters throughout their career journey.